Online content is kingNew York - Internet users spend nearly half their time online viewing news or entertainment content, surpassing activities such as sending e-mails, shopping or searching for information, according to a study released by the Online Publishers Association.
The four-year study, conducted by Nielsen/NetRatings, tracked a 37% increase in amount of time spent viewing content such as online videos or news, surpassing a 35% rise in using search engines like Google Inc.
The abundance of content and faster online speeds accounted for the spike, the study said. A proliferation of social networks such as News Corps' MySpace and Facebook have helped boost content viewing as well.
Overall, viewing content accounts for 47% of time spent online in 2007, up from 34% in 2003. Web search accounted for five percent of time spent online in 2007 from three percent in 2003.
Time spent on commerce sites such as Amazon.com fell five percent and accounted for 15% of time spent in 2007.
Time spent on communications such as e-mail fell 28% to 33% of time spent online in 2007, down from 46% in 2003.
The popularity of instant messaging such as AOL Instant Messenger, which lets users send quick messages rather than e-mails, accounted for the drop in the amount of time spent corresponding, the study said.
Posted by:
Frank Coetzee
Port Edward Online
SA Internet News Group cc
http://www.talking-point.co.za
(You can also post unlimited articles to promote your business in a subtle way)
21.09.2007. 07:45
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